COMMERCIAL
CREW
Project manager
Viktória Horváth
Director
Norbert Németh
Dop, Colorist
Márton Bognár
Set designer
Zoltán Sörös, Tamás Pintér
1st AD
Móni Topa
Editor
Bálint Németh
Gaffer
Bence Eszes
PA, BTS
Szabolcs Császár
Talent
Emese Dudás-Berecky
MUA
Zsuzsanna Szőke
Production
Free Fall Productions
Agency
X-Meditor
PROJECT
The Pre’s latest innovation, Soul Foundation, is more than just a foundation—it’s a product designed to nourish both skin and mind. Enriched with stress-reducing ingredients, it aims to elevate emotional well-being while offering natural-looking coverage. With neuroprotective properties that help shield brain cells from aging, Soul Foundation blends beauty and mental wellness in one formula.
Our task was to create an emotionally driven commercial that captures the essence of Soul Foundation. Through a single character, we visualized the inner feeling the product evokes—using fictional elements to express its effect. One of the key challenges was that the film had to be produced before the product’s official release. Without the physical foundation, we focused on conveying its emotional impact: a sense of lightness, positivity, sunshine, freshness, and openness to the world.
BEHIND THE SCENES
